Core Values
What Guides Us
“Our core values act like a compass for our firm. They eliminate any potential confusion by always pointing us in the direction we’ve chosen. In fact, they are the basis of our firm’s brand promise – what we stand for and what you can expect from us.”
– Mike Bendix, Co-Founder & Chief Executive Officer
At DFPG, we place our core values at the center of everything we do. Our core values reflect an understanding that DFPG operates within a service industry where trust and responsibility bring about every business transaction.
DFPG acknowledges the important role we play in the lives of all our stakeholders. Beginning with the investor, and expanding out to our social responsibility, DFPG’s core values account for how we will conduct ourselves at every touchpoint.
We will place investor’s needs above all else. Investors place a level of trust in us that exceeds that of perhaps any other profession. That is a level of trust that will not be taken lightly and will be the driving principle behind all of our decisions.
We will demonstrate and act with complete and unconditional honesty, with principles of sound ethics and with proper alignment of priorities.
We will strategically seek successful opportunities and we will capitalize on those opportunities through creative, efficient, and effective execution.
We believe that in order to succeed, we must be willing and able to adapt quickly and efficiently to change. We do not shun change; we welcome it with an understanding that “races are won in the turns.”
We value and expect hard work at every level. Yet we believe that work is not our purpose in life. We value family, giving back, making a positive impact in society, and making time to enjoy life.